Website visual refresh + custom icon system to improve clarity and navigation.
The brief was simple: keep the structure, but make the experience feel clearer and more engaging - especially for younger readers.
I redesigned the visual language for Cloud of Witnesses, shaping the typography, colour palette and layout into a calm, modern system. A custom set of vector icons became the backbone of navigation, giving the site an easy rhythm and helping users move between content types intuitively.
Built in collaboration with developer Chris Juby, the final site balances clarity and warmth - with a design system that can grow as the platform grows.
Although the content is faith-based, the design approach focused on universal principles: clarity, hierarchy, and easy navigation across a large library of articles.
Delivered with a simple style guide and scalable vector assets for consistent roll-out.
Web Design • Visual System • Iconography • Typography • Design Handover • Content Navigation